1. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction
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2. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence
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3. Identifying differences in consumer attitudes towards local foods in organic and national voluntary quality certification schemesHristo Hristov, Karmen Erjavec, Igor Pravst, Luka Juvančič, Aleš Kuhar, 2023, original scientific article Keywords: quality schemes, selected quality, organic label, trust, segmentation, local food, consumer attitudes
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4. Moral categorization of opportunists in cross-border interfirm relationshipsSelma Kadić-Maglajlić, Claude Obadia, Irena Vida, T. Matthew Robson, 2022, original scientific article Keywords: consumption, consumer behaviour, ethics, opportunistic behavior, psychic distance, trust, moral categorization
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5. Ethical judgments in the sharing economyBarbara Culiberg, Barbara Čater, Ibrahim Abosag, Petar Gidaković, 2023, original scientific article Keywords: marketing, sharing economy, ethics, consumer behaviour, consumer misbehavior, ethical judgment, negative word of mouth, trust
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