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1. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands Petar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction |
2. The formation of consumers' warmth and competence impressions of corporate brands Petar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence |
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