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13 results

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1. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, master's thesis

Keywords: marketing, advertising, advertisement, television, consumer psychology, analysis
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2. Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production
Andrei Savushkin, 2024, master's thesis

Keywords: marketing, behavioural sciences, culture, event, customer behaviour, consumer psychology, research, analysis
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3. Corporate social responsibility and consumers's willingness to pay
Anja Bavčar, 2017, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, purchasing, decision making, social responsibility, research, analysis
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4. A study of consumer attitudes and motivation to use herbal products in India
Prakriti Gaur, 2017, master's thesis

Keywords: India, consumer behaviour, purchasing, decision making, consumer psychology, culture, research, analysis
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5. The role of socio-psychological factors in consumer ethnocentrism in Ukraine
Elina Komlanc, 2017, master's thesis

Keywords: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina
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6. Comparing the impact of content vs. traditional marketing on consumer attitude
Lena Čargonja, 2017, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
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7. Environmentally and socially responsible marketing strategies from managerial and consumer's side
Maja Hosta, 2019, doctoral dissertation

Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
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8. The risk of omitting warmth or competence information for brands on social media
Neža Maklin, 2020, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
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9. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, master's thesis

Keywords: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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10. Ethnocentrism in Slovenia : a study of beer consumers
Maruša Lekše, 2021, master's thesis

Keywords: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis
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