1. Relationship marketing
John Egan, 2001, higher education textbook

Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research
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3. Sensory branding and its impact on consumer brand identification and brand loyalty
Angela Protikj, 2019, master's thesis

Keywords: marketing, brands, coffee, Starbucks, consumer behaviour, loyalty, analysis
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5. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands
Petar Gidaković, Vesna Žabkar, 2021, original scientific article

Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction
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