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23. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, master's thesis Keywords: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Full text (outside link) |
24. Understanding China's modern urban consumersMaja Hvalica, 2017, master's thesis Keywords: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Full text (outside link) |
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26. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, master's thesis Keywords: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Full text (outside link) |
27. Do brand warmth and brand competence add value to consumers?Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article Keywords: consumer, brands, consumer behaviour, marketing Full text (file, 998,41 KB) |
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29. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, master's thesis Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Full text (outside link) |
30. Consumers' perceived value of Adidas as a casual sportswear brandGregor Debeljak, Maja Mikulin, 2018, master's thesis Keywords: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis Full text (outside link) |