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42. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |
43. Investigating the impact of television advertising and eWOM on brand equity creationMaja Konečnik Ruzzier, Nuša Petek, 2022, original scientific article Keywords: enterprise, marketing, communications, brands, marketinška komunikacija, televizijsko oglašavanje, eWOM, tržišna vrijednost marke temeljena na potrošačima (CBBE) Full text (file, 238,38 KB) This document has more files! More... |
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46. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, master's thesis Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Full text (outside link) |
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49. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |
50. Consumer-brand relationship in direct-to-consumer business modelPetja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis Full text (file, 1,52 MB) |