361. Empowerment in social marketingTanja Kamin, Krzysztof Kubacki, Sara Atanasova, 2022, original scientific article Keywords: empowerment, empowerment theory, critical social marketing, systematic review, social marketing, social change Full text (file, 883,00 KB) This document has more files! More... |
362. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, original scientific article Keywords: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior Full text (file, 2,73 MB) This document has more files! More... |
363. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
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364. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, original scientific article Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps Full text (file, 801,88 KB) This document has more files! More... |
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366. From car use reduction to ride-sharingBarbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2023, original scientific article Keywords: marketing, traffic, ethics, sustainable development Full text (file, 1,01 MB) This document has more files! More... |
367. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence Full text (file, 350,78 KB) This document has more files! More... |
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369. Improving sales process by using Salesforce tool at Yaskawa SlovenijaSaša Miholič, 2022, master's thesis Keywords: marketing, sales, customer relationship, information technology, cloud computing, programmes, Salesforce, improvements, case study Full text (outside link) |
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