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261. Vpliv zaznave z avtonomnostjo povezane varnostne tehnologije avtomobilske znamke Volvo na nakupno odločanje porabnikov
Anja Jermančič, 2021, master's thesis

Keywords: trženje, blagovne znamke, avtomobili, Volvo, varnost, tehnologija, vedenje potrošnikov, zadovoljstvo, lojalnost
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262. The role of online and offline channels in delivering omnichannel customer experience
Bruna Ignac, 2021, master's thesis

Keywords: marketing, informatics, information technology, choice, satisfaction, research, analysis
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263. The impact of electronic word-of-mouth through the consumer decision journey
Domen Gulič, 2021, master's thesis

Keywords: marketing, consumer behaviour, decision making, purchasing, social networks, research, analysis
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264. User perspectives of diet-tracking apps
Mila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković, 2021, original scientific article

Keywords: diet-tracking apps, mobile apps, user reviews, topic modeling, n-grams, mHealth, nutrition, diet, well-being
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265. Merjenje uspešnosti sponzorstva v športu
Tjaša Krobot, 2018, undergraduate thesis

Keywords: trženje, šport, sponzorstvo, financiranje, uspeh, meritve, analiza, case study, Tosama, ŽKD Ledita
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266. The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article

Keywords: marketing, brands, image, consumer behaviour
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267. Vpliv spletnega komuniciranja na trženje nepremičnin
Sergej Savić, 2018, master's thesis

Keywords: nepremičnine, trženje, elektronsko trženje, poslovno komuniciranje, dodana vrednost, raziskave, analiza
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268. Dejavniki porabnikove vključenosti v blagovne znamke na družbenih omrežjih
Jana Štokelj, 2018, master's thesis

Keywords: trženje, blagovne znamke, potrošnik, socialne mreže, raziskave, analiza
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269. Impact of innovation on consumer's brand perception
Živa Benčina, Teja Burja, 2018, master's thesis

Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis
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270. Consumers' perceived value of Adidas as a casual sportswear brand
Gregor Debeljak, Maja Mikulin, 2018, master's thesis

Keywords: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis
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