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2073. Opportunities and challenges of leveraging big data in smart tourism destinationsElla Pommeranz, 2022, master's thesis Keywords: tourism, destination, information technology, data, decision making, forecasting, research, analysis, case study Full text (outside link) |
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2076. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |
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