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1. Making brands matter to generation Z Vladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis |
2. An analysis and implementation of content marketing strategy : the case of "Sport Garage" Ana Pavlova, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis |
3. The development of 360-degree digital marketing strategy and its key touchpoints Tjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study |