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41. The multiple logics of market-based governance Domen Bajde, Maja Golf-Papež, Tomaž Kolar, Barbara Culiberg, 2023, original scientific article Keywords: marketing, social networks, sharing economy |
42. The cultural underpinnings of platformization Domen Bajde, Maja Golf-Papež, Barbara Culiberg, 2023, original scientific article Keywords: marketing, social networks, sharing economy |
43. The development of 360-degree digital marketing strategy and its key touchpoints Tjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study |