1. Prepoznavnost kozmetičnih znamkPolona Kopač, 2016, undergraduate thesis Keywords: celostna grafična podoba, kozmetične znamke, znamčenje, branding, logotip, moda, ličenje, oglaševanje Full text (file, 11,99 MB) |
2. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Full text (file, 287,26 KB) This document has more files! More... |
3. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Full text (file, 466,11 KB) This document has more files! More... |
4. The nation as an imagined commodityMaruša Pušnik, Dejan Jontes, 2022, original scientific article Keywords: commodification, ethnocentrism, First Lady, ideology, Melania Trump, nationalism, nation as commodity, nation branding, patriotism, Slovenia, branding, marketing, mass media Full text (file, 202,80 KB) This document has more files! More... |
5. Emerging glass industry patterns in late antiquity Balkans and beyondRoman V. Balvanović, Žiga Šmit, 2022, review article Keywords: archaeological finds, late antiquity, Balkans, glass, Foy 3.2, Foy 2.1, Fe-rich, color-branding Full text (file, 3,75 MB) This document has more files! More... |
|