1. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
2. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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4. Impact of social travel networks on travel planningSyed Mohiudden Bashar, 2014, master's thesis Keywords: turizem, potovanja, planiranje, socialne mreže, Internet, raziskave, preizkušanje domnev, modeli, primeri, analiza, tourism, travel, planning, social network, Internet, research, hypotheses testing, models, cases, analysis Full text (outside link) |
5. Entrepreneurship in higher education in the fields of non-business programmesDamjana Pangerčič, 2015, master's thesis Keywords: Evropa, EU, šolstvo, podjetništvo, učni programi, učne metode, raziskave, analiza, primeri, Graz University of Technology, Europe, EU, educational system, entrepreneurship, teaching programmes, teaching methods, research, analysis, cases, Graz University of Technology Full text (outside link) |
6. An analysis of the changes in the systematic risk of European acquirers following the takeover announcementsUršula Jenko, 2017, master's thesis Keywords: Europe, enterprises, company takeovers, risk, risk management, data, cases, research, analysis Full text (outside link) |
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8. Analyzing impacts of circumvention tourismValeska Ruiken, 2017, master's thesis Keywords: tourism, tourist geography, interests, criminal, prostitution, abortion, drugs, cases, research, analysis Full text (outside link) |
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10. Business models and frameworks for the management of dynamic supply chain networksMarko Budler, 2018, doctoral dissertation Keywords: management, supply chain, logistics, inventories, business model, game theory, research, analysis, cases, doctoral theses Full text (outside link) |