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81. Consumer-brand relationship in direct-to-consumer business model Petja Oplotnik, 2023, master's thesis Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis |
82. The impact of a brand on impulse buying Katarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis |
83. Benefits and challenges of marketing automation supporting online sales Anja Bizjak, 2024, master's thesis Keywords: marketing, automation, optimizstion, efficiency, personalization, research, analysis, cases, insurance |
84. Artificial intelligence and digital marketing Lamija Zulčić, 2023, master's thesis Keywords: informatics, information technology, artificial intelligence, marketing, electronic marketing, research, analysis |