51. The phenomenon of programmatic advertising and audience targetingNeli Lenček, 2019, master's thesis Keywords: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis Full text (outside link) |
52. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |
|
|
|
|
|
|
59. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Full text (file, 771,89 KB) This document has more files! More... |
|