21. The perception of sustainability among top brandsDarja Tomaščin, 2016, master's thesis Keywords: Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons Full text (outside link) |
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23. Brand loyalty to smartphones in SloveniaHaris Beširević, 2017, master's thesis Keywords: Slovenia, marketing, high technology, mobile telephony, brands, value, loyalty, models, research, analysis Full text (outside link) |
24. Web analytics usage in e-commercePatricia Bevc, 2017, master's thesis Keywords: marketing, electronic marketing, marketing strategy, electronic commerce, analytical department, analysis, research, primeri, Slovenia Full text (outside link) |
25. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, master's thesis Keywords: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Full text (outside link) |
26. An analysis of ethics in marketing tobacco productsMila Zečević, 2017, master's thesis Keywords: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research Full text (outside link) |
27. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, master's thesis Keywords: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Full text (outside link) |
28. Understanding China's modern urban consumersMaja Hvalica, 2017, master's thesis Keywords: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Full text (outside link) |
29. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, master's thesis Keywords: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Full text (outside link) |
30. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, master's thesis Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Full text (outside link) |