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2. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
3. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
4. Marketing of Uttar Pradesh (India) as a tourist destinationPartha Sarthi Sen Sharma, 2008, master's thesis Keywords: Indija, turizem, turistična geografija, trženje, raziskave, analiza, India, tourism, tourist geography, marketing, research, analysis Full text (outside link) |
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6. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, master's thesis Keywords: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Full text (outside link) |
7. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
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10. The influence of consumer trust and environmental concern on purchase decisions regarding organic foodŠpela Gabrijelčič, 2024, master's thesis Keywords: marketing, consumerism, consumer behaviour, purchasing, decision making, nutrition, environmental protection, research, analysis Full text (outside link) |