1. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
2. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Full text (outside link) |
3. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
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5. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, master's thesis Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Full text (outside link) |
6. The attitudes of Slovenian youth towards commercial bankingIvan Kos, 2018, master's thesis Keywords: marketing, customer relationship, satisfaction, loyalty, research, banking, banking management, youth, Slovenia Full text (outside link) |
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10. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspectiveGregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, original scientific article Keywords: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory Full text (file, 925,74 KB) This document has more files! More... |