2. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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4. Marketing strategies of Slovenian SaaS companies
Tina Kavčič, 2015, master's thesis

Keywords: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion
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6. The use of webinars as a part of an effective sales funnel
Marina Kholina, 2023, master's thesis

Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis
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