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1. Transition towards sustainability Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism |
2. Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops Eva Jakomin, Iris Novak, Jasmina Štefanič, Ivan Toroš, Urška Stanković Elesini, 2022, original scientific article Keywords: advertising, green packaging, green products, MaxDiff analysis, online shop |