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66. Understanding cognitive transport mode choice structuresTomaž Kolar, Iztok Kolar, 2022, original scientific article Keywords: transport, marketing, consumer, public transport, second-order cybernetics, laddering methodology, means-ends theory, private car, mental models, personal values Full text (file, 688,02 KB) This document has more files! More... |
67. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
68. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
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