1. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
2. Exploring the role of new and enhanced BPM capabilities in customer experience managementMojca Indihar Štemberger, Vesna Bosilj-Vukšić, Frank Morelli, Jurij Jaklič, 2024, original scientific article Keywords: business process, information technology, user experience, business process management, new and enhanced BPM capabilities, customer experience management, customer experience, sufficient and necessary conditions analysis Full text (file, 1,63 MB) This document has more files! More... |
3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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5. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
6. Customer experience management in banking industry in KosovoUrata Huruglica, Erik Roka, 2020, master's thesis Keywords: Kosovo, banking, corporate culture, customer relationship, satisfaction, loyalty, research, analysis Full text (outside link) |