11. Marketing Korean cosmetics in ItalyMaja Cok, 2015, master's thesis Keywords: Italy, Korea, cosmetics, foreign trade, market, consumer behaviour, purchasing, decision making, trademarks Full text (outside link) |
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13. Sensory acceptability of chocolate with inulinTerezija Golob, Elizabeta Mičović, Jasna Bertoncelj, Mojca Korošec, 2004, original scientific article Keywords: čokolada, inulin, nadomestki sladkorja, organoleptična analiza, organoleptične lastnosti, senzorična analiza, chocolate, inulin, sensory analysis, sensory tests, organoleptic analysis, organoleptic properties, consumer behaviour, sweetness, solubility Full text (outside link) |
14. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Full text (outside link) |
15. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
16. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
17. Relationship marketingJohn Egan, 2001, higher education textbook Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Full text (outside link) |
18. The influence of consumer trust and environmental concern on purchase decisions regarding organic foodŠpela Gabrijelčič, 2024, master's thesis Keywords: marketing, consumerism, consumer behaviour, purchasing, decision making, nutrition, environmental protection, research, analysis Full text (outside link) |
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