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92. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
93. Decision-making techniques of the consumer behaviour optimisation of the product own priceIvan Marc, Janez Kušar, Tomaž Berlec, 2022, original scientific article Keywords: decision-making techniques, Industry 4.0, manufacturing symmetry, consumer purchasing behaviour, average cost of product, optimisation Full text (file, 2,73 MB) This document has more files! More... |
94. The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasonsBarbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2022, original scientific article Keywords: consumption, environmental protection, consumer behaviour, moral foundations, air travel, anti-consumption, environmental activism, anticipated guilt, personal responsibility, WOM Full text (file, 872,44 KB) This document has more files! More... |
95. Consumersʼ and farmersʼ perceptions in Europe regarding the use of composted bedding material from cattleMarija Klopčič, Karmen Erjavec, Megan Waldrop, Jutta Roosen, Petra Engel, Paul Galama, Abele Kuipers, 2021, original scientific article Keywords: composting material, cattle housing, alternative use, produce, circular economy, marketing, farmer and consumer, perceptions Full text (file, 13,28 MB) This document has more files! More... |
96. Adoption of collaborative consumption as sustainable social innovationAgnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar, 2022, original scientific article Keywords: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking Full text (file, 938,01 KB) This document has more files! More... |
97. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Full text (file, 466,11 KB) This document has more files! More... |
98. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Full text (file, 1,48 MB) This document has more files! More... |
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