131. IMC in European football for tourism organizationsClara Lapoirie, 2022, master's thesis Keywords: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends Full text (outside link) |
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133. The effects of COVID-19 pandemic on digital transformation of recreational physical activity sectorTanja Malovrh, 2023, master's thesis Keywords: pandemic, informatics, information technology, digitalization, sports, health, consumer, research, improvement Full text (outside link) |
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135. Exploring social media influencers' moral dilemmas through role theoryNina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, original scientific article Keywords: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality Full text (file, 435,84 KB) This document has more files! More... |
136. Igniting university communitiesAna Belén Cristóbal López, Luis Narvarte, Marta Victoria, Luis Fialho, Zhe Zhang, Cristina Sanz-Cuadrado, Matevž Bokalič, 2023, original scientific article Keywords: citizen sciences, consumer (co-)ownerships, energy clusters, energycommunities, energy transitions, European Union, universities Full text (file, 640,03 KB) This document has more files! More... |
137. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |
138. An examination of the effects of loss aversion on pro-environmental decisionsAja Ropret Homar, 2023, doctoral dissertation Keywords: tourism, sustainable development, environmental protection, ecology, climate change, consumer behaviour, decision making, behavioural sciences Full text (file, 3,35 MB) |
139. Risk management and risk communication of an illegal use of sulphites in meat preparationsElizabeta Mičović, Alberto Mantovani, Mojca Jevšnik, 2023, original scientific article Keywords: risk management, risk communication, food additives, sulphites, food fraud, consumer protection Full text (file, 850,05 KB) This document has more files! More... |
140. Consumer attitudes regarding meat consumptionMaruša Gostiša, 2023, master's thesis Keywords: marketing, consumer behaviour, food industry, nutrition, purchasing, decision making, research, analysis Full text (file, 2,59 MB) |