1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
2. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
3. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranjaPeter Podhostnik, 2014, master's thesis Keywords: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis Full text (outside link) |
4. Družboslovna informatikaGregor Petrič, Sara Atanasova, 2013, original scientific article Keywords: Communication technology, Družboslovna metodologija, Družboslovno raziskovanje, Fakulteta za družbene vede, Informacijska tehnologija, Informatics, Informatika, Information technology, Komunikacijska tehnologija, Science, Social science methodology, Social science research, Znanost Full text (outside link) |
5. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
6. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, master's thesis Keywords: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Full text (outside link) |
7. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, master's thesis Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Full text (outside link) |
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9. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
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