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2014. How to develop organizational forms for a successful digital transformation?Jure Erjavec, Mojca Indihar Štemberger, Jurij Jaklič, 2023, original scientific article Keywords: digital transformation, organizational form, digital transformation actions, influence factors, dynamic capabilities, case study Full text (file, 847,39 KB) This document has more files! More... |
2015. Opportunities and challenges of leveraging big data in smart tourism destinationsElla Pommeranz, 2022, master's thesis Keywords: tourism, destination, information technology, data, decision making, forecasting, research, analysis, case study Full text (outside link) |
2016. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, master's thesis Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Full text (outside link) |
2017. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |