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212. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, original scientific article Keywords: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Full text (file, 466,11 KB) This document has more files! More... |
213. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19 Full text (outside link) |
214. Drivers of corporate environmental and social responsibility practicesTomaž Čater, Barbara Čater, Patricia Milić, Vesna Žabkar, 2023, original scientific article Keywords: enterprises, sustainable development, social responsibility, business strategy, sustainability, environment, strategy, motives, financial health Full text (file, 1006,88 KB) This document has more files! More... |
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216. The impact of market orientation and innovation on SME performanceShqipe Reçica Sefa, 2014, master's thesis Keywords: majhna podjetja, srednja podjetja, kadri, zaposlovanje, trg, inovacije, case study, Kosovo, small enterprises, medium-sized enterprises, personnel, employment, market, innovations, case study, Kosovo Full text (outside link) |
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220. The use of crowdsourcing in marketingNeja Bizjak, 2014, master's thesis Keywords: trženje, metode, ustvarjalnost, socialne mreže, kvantitativna analiza, motiviranje, okolje, marketing, methods, creativeness, social network, quantitative analysis, motivation, environment Full text (outside link) |