1. Strategies for increasing competitiveness of the export-oriented manufacturing companies in the Republic of MacedoniaMaja Damjanovska, 2016, master's thesis Keywords: Macedonia, entrepreneurship, enterprises, foreign trade, competitivity, promotion, competitive advantage, research, analysis Full text (outside link) |
2. Host government incentives for attracting FDIsGordana Smilevska, 2016, master's thesis Keywords: Macedonia, economic policy, economic development, economic growth, foreign direct investments, promotion, labour market, productivity, research, analysis Full text (outside link) |
|
|
5. The advertising business1999, proceedings Keywords: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion Full text (outside link) |
6. Internet marketingDave Chaffey, Richard E. Mayer, Kevin James Johnston, Fiona Ellis-Chadwick, 2000, manual Keywords: poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making Full text (outside link) |
7. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
|
9. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, master's thesis Keywords: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion Full text (outside link) |
10. The role of the regulatory reform in improvement of investment climate in Bosnia and HerzegovinaAnida Pašić, 2015, master's thesis Keywords: BIH, ekonomski razvoj, ekonomska rast, neposredne tuje investicije, konkurenčne prednosti, regulacija, pospeševanje, Bosnia and Herzegovina, economic development, economic growth, foreign direct investments, competitive advantage, regulation, promotion Full text (outside link) |