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12. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, master's thesis Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Full text (outside link) |
13. Water wins, communication mattersTanja Kamin, Barbara Koroušić-Seljak, Nataša Fidler Mis, 2022, original scientific article Keywords: health communication, childhood obesity, water, sugar-sweetened beverages, social marketing Full text (file, 431,06 KB) This document has more files! More... |
14. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, master's thesis Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Full text (outside link) |
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16. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
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18. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
19. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Full text (file, 287,26 KB) This document has more files! More... |
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