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351. Vpliv transparentnega oglaševanja z vplivneži na potrošnikovo zaupanje
Ajdan Pajntar, 2022, undergraduate thesis

Keywords: Oglaševanje, vplivneži, zaupanje, spletne govorice, vplivnostni marketing
Full text (file, 1,65 MB)

352. From car use reduction to ride-sharing
Barbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2023, original scientific article

Keywords: marketing, traffic, ethics, sustainable development
Full text (file, 1,01 MB) This document has more files! More...

353. The influence of brand sustainability on purchase intentions
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article

Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
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354. Using screencasting videography to analyse consumer online fashion clothing purchase intention ; a comparison between men and women
Mihaela Kolačević, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, textile industry, izbira, sex
Full text (outside link)

355. Improving sales process by using Salesforce tool at Yaskawa Slovenija
Saša Miholič, 2022, master's thesis

Keywords: marketing, sales, customer relationship, information technology, cloud computing, programmes, Salesforce, improvements, case study
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356. A decentralised digital advertising model with blockchain technology ; an analysis of the Brave and BAT project
Rudi Fermo, 2022, master's thesis

Keywords: marketing, electronic marketing, informatics, blockchain technology, cryptocurrency, bitcoin, research, analysis
Full text (outside link)

357. Online impulse buying during the COVID-19 pandemic
Eva Ogorevc, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
Full text (outside link)

358. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemic
Maria-Paula Tomac, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19
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359. Identifikacija potreb in analiza porabniške izkušnje prejemnikov e-novičnika: primer agencije Bfree koncerti
Eva Špendal, 2022, master's thesis

Keywords: analiza potreb porabnikov, fokusne skupine, e-novičnik, e-poštni marketing, vsebinski marketing
Full text (file, 1,62 MB)

360. Prednosti različnih načinov sodelovanja med spletnim vplivnežem in tržno znamko: študija primera Aeon Athletics in Patricia Pangeršič
Tjaša Remškar, 2022, master's thesis

Keywords: vplivnostni marketing, spletni vplivneži, partnerska sodelovanja, tržne znamke.
Full text (file, 2,39 MB)
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