1. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Full text (file, 1,48 MB) This document has more files! More... |
2. Adoption of collaborative consumption as sustainable social innovationAgnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar, 2022, original scientific article Keywords: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking Full text (file, 938,01 KB) This document has more files! More... |
3. A look at the future of workDavor Vuchkovski, Maja Zalaznik, Maciej Mitręga, Gregor Pfajfar, 2023, original scientific article Keywords: organization, digitalization, digital transformation, global virtual teams, dynamic capabilities, digital capabilities, knowledge transfer, organizational adaptation Full text (file, 1,72 MB) This document has more files! More... |
4. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Full text (file, 1,43 MB) This document has more files! More... |
5. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Full text (file, 1,37 MB) This document has more files! More... |
6. International dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, agile international marketing capability, international marketing resilience capability, ambidextrous innovation capability, digital international marketing capability Full text (file, 616,35 KB) This document has more files! More... |
|