1 - 2 / 2 1 |
1. Artificial intelligence (AI) competencies for organizational performance Patrick Mikalef, Najmul Islam, Vinit Parida, Harkamaljit Singh, Najwa Altwaijry, 2023, original scientific article Keywords: marketing, artificial intelligence, company performance, B2B marketing, AI competencies, core competencies theory |
2. From greenwashing to green B2B marketing Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review |