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2. "We go together"Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar, 2022, original scientific article Keywords: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory Full text (file, 3,79 MB) This document has more files! More... |
3. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
4. The role of marketing in building the resilience of local governments to crisesEna Radončić, 2021, master's thesis Keywords: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis Full text (outside link) |
5. Do brand warmth and brand competence add value to consumers?Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article Keywords: consumer, brands, consumer behaviour, marketing Full text (file, 998,41 KB) |
6. Social media as a tool for public institutions' marketing enhancementNadija Hadžijamaković, 2019, master's thesis Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina Full text (outside link) |
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