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2. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
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4. Odškodninska odgovornost Evropske unije za ukrepe bail-in: analiza primerov Kotnik in Ledra AdvertisingUrška Ušeničnik, 2017, master's thesis/paper Keywords: odškodninska odgovornost institucij Evropske unije, bail-in, bail-out, delitev bremen, pravica do lastnine, odškodninska tožba, načelo sorazmernosti, načelo »no creditor worse off«, Kotnik, Ledra Advertising Full text (file, 1,19 MB) |
5. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Full text (outside link) |
6. The advertising business1999, proceedings Keywords: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion Full text (outside link) |
7. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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9. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
10. Pospeševanje prodaje in oglaševanje trgovine z izdelki za lov in ribolovGregor Štefančič, 2016, undergraduate thesis Keywords: Slovenija, pospeševanje prodaje, tržne raziskave, segmentacija, prodaja, lov, ribištvo, advertising, finančna analiza, Trgovina Kostevc, analiza Full text (outside link) |