|
222. The use of crowdsourcing in marketingNeja Bizjak, 2014, master's thesis Keywords: trženje, metode, ustvarjalnost, socialne mreže, kvantitativna analiza, motiviranje, okolje, marketing, methods, creativeness, social network, quantitative analysis, motivation, environment Full text (outside link) |
|
224. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
225. Uspešnost trženjskega komuniciranja mobilnih aplikacijSabina Čepon, 2015, master's thesis Keywords: trženje, informacijska tehnologija, mobilna telefonija, aplikacija, poslovno komuniciranje, oglaševanje, public relations, socialne mreže, raziskave, analiza Full text (outside link) |
|
227. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, original scientific article Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Full text (file, 563,27 KB) This document has more files! More... |
228. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
229. Značilnosti uspešnih in učinkovitih trženjsko - komunikacijskih akcijŠpela Žorž, 2015, undergraduate thesis Keywords: trženje, poslovno komuniciranje, strategija, efektivnost, meritve, mediji, nagrade, Effie, analiza Full text (outside link) |
230. Identifikacija dejavnikov zadovoljstva uporabnikov športno rekreacijskih dejavnosti v parku TivoliIrena Vrtačnik Dujić, 2015, master's thesis Keywords: Slovenija, javno podjetje, institucije, Javni zavod Šport Ljubljana, šport, trženje, vizija, organizacijske strukture, management, strategija trženja, raziskave, analiza Full text (outside link) |