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13. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, master's thesis Keywords: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Full text (outside link) |
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18. Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shopsEva Jakomin, Iris Novak, Jasmina Štefanič, Ivan Toroš, Urška Stanković Elesini, 2022, original scientific article Keywords: advertising, green packaging, green products, MaxDiff analysis, online shop Full text (file, 5,21 MB) This document has more files! More... |
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20. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |