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1. Developing digital marketing with use of Facebook in the case of an e-commerce company
Magdalena Janevikj, 2020, master's thesis

Keywords: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
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2. Ad personalization and the privacy paradox in data-driven marketing communication strategies
Maja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis

Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
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3. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, master's thesis

Keywords: marketing, advertising, advertisement, television, consumer psychology, analysis
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4. Odškodninska odgovornost Evropske unije za ukrepe bail-in: analiza primerov Kotnik in Ledra Advertising
Urška Ušeničnik, 2017, master's thesis/paper

Keywords: odškodninska odgovornost institucij Evropske unije, bail-in, bail-out, delitev bremen, pravica do lastnine, odškodninska tožba, načelo sorazmernosti, načelo »no creditor worse off«, Kotnik, Ledra Advertising
Full text (file, 1,19 MB)

5. Marketing communications and distribution of the beverage Pašareta
Izabel Može, 2015, master's thesis

Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
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6. The advertising business
1999, proceedings

Keywords: oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion
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7. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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8. Advertising in digital television
Charo Sádaba, 2002, review article

Keywords: Spain, advertising
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9. The impact of guerrilla vs. traditional marketing communication on consumer attitudes
Ana Jankovska, 2015, master's thesis

Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
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10. Pospeševanje prodaje in oglaševanje trgovine z izdelki za lov in ribolov
Gregor Štefančič, 2016, undergraduate thesis

Keywords: Slovenija, pospeševanje prodaje, tržne raziskave, segmentacija, prodaja, lov, ribištvo, advertising, finančna analiza, Trgovina Kostevc, analiza
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