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102. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
103. An analysis of Wal-Mart's global strategy in the Brazilian marketMetka Dernovšek, 2017, master's thesis Keywords: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis Full text (outside link) |
104. Vrednotenje uporabniške izkušnje v mobilnem oglaševanjuRobert Sedovšek, 2016, doctoral dissertation Keywords: spletno oglaševanje, spletni marketing, uporabniška izkušnja, mobilno oglaševanje, uporabniški vmesniki, interakcija človek-računalnik, mobilna foto galerija, disertacije Full text (file, 5,58 MB) |
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107. Etične percepcije potrošnikov v viralnem marketinškem komuniciranjuPina Javernik, Klement Podnar, Zlatko Jančič, 2011, original scientific article Keywords: podjetja, komuniciranje, marketing, tržno komuniciranje, poklicna etika, računalniška omrežja, internet (računalniško omrežje) Full text (outside link) |
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