31. E-marketing mix for internet pure-play businessSandra Bevec, 2007, undergraduate thesis Keywords: trženje, elektronsko trženje, informacijska tehnologija, Internet, marketing mix, odnosi s strankami, lojalnost, modeli, analiza Full text (outside link) |
32. Trženje stanovanjskih nepremičninDanijel Taradi, 2013, undergraduate thesis Keywords: geodezija, TUN, diplomska dela, VSŠ, nepremičnina, trg nepremičnin, trenje, analiza trga, trženjski splet, tržne poti, graduation thesis, geodesy, TUN, real estate, real estate market, marketing, market analysis, marketing mix, marketing channels Full text (file, 1,60 MB) |
33. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
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35. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |