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85. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Full text (file, 1,43 MB) This document has more files! More... |
86. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Full text (file, 1,37 MB) This document has more files! More... |
87. Teaching literature at universities and the Bologna declarationIvo Pospíšil, 2008 Keywords: književnost, teaching of literature, didactic of literature, literary didactic, university didactic, university, universities, Bologna Declaration, masters and bachelors courses, philology, philological studies, area studies programmes, e-learning, e-encyclopedias, e-dictionaries, encyclopedias, dictionaries, internet, Czech Republic, Brno Full text (file, 94,51 KB) This document has more files! More... |
88. Literary education - (re)shaping our past/present/future perception of the otherIvana Živančević-Sekeruš, 2008 Keywords: literature, Serbian literature, Croatian literature, literary didactics, didactics of literature, university didactics, education, imagology, foreigners, national identity, stereotipes, culture of dialogue Full text (file, 77,78 KB) This document has more files! More... |
89. Teaching the Bible as literature in university educationMilena Kirova, 2008 Keywords: teaching, literature, teaching of literature, didactics of literature, literary didactics, academic curricula, curriculum, interpretation of literature, strategies of interpretation, Bible Full text (file, 68,22 KB) This document has more files! More... |
90. Leposlovje in folklora v poučevanju slovenskega jezikaElena Tomova, 2008, published scientific conference contribution Keywords: slovenščina, slovenska književnost, svetovna književnost, svetovna in slovenska slovstvena folklora, vloga literature in narodnega izročila v poučevanju književnega jezika, slovenščina kot drugi/tuji jezik, lektorati, slovenski lektorat, književna didaktika, Plovdivska univerza, Plovdiv, Bolgarija Full text (file, 76,31 KB) This document has more files! More... |