41. Analiza trga naravnih prehranskih dopolnil v Sloveniji s poudarkom na liniji izdelkov "all in a day" podjetja SensilabNataša Klemenčič, 2017, master's thesis Keywords: zdravstvo, zdravje, prehrana, proizvodi, regulacija, standardi, certifikat, trg, tržna analiza, case study, podjetje, Sensilab Full text (outside link) |
|
|
44. Slabosti digitalnega trženja z vidika oglaševalskih agencij in oglaševalcevAna Lapanja, 2021, master's thesis Keywords: trženje, elektronsko trženje, digitalizacija, blagovne znamke, image, varnost, efektivnost, raziskave, analiza Full text (outside link) |
45. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, original scientific article Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps Full text (file, 801,88 KB) This document has more files! More... |
46. User perspectives of diet-tracking appsMila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković, 2021, original scientific article Keywords: diet-tracking apps, mobile apps, user reviews, topic modeling, n-grams, mHealth, nutrition, diet, well-being Full text (outside link) This document has more files! More... |
47. Vloga nostalgije pri odločanju porabnikov v SlovenijiŠpela Prešeren, 2017, master's thesis Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, prehrana, nakup, odločanje, raziskave, analiza, primeri Full text (outside link) |
|
|
50. Mobilni telefon kot inovativno oglaševalsko orodjeNataša Golf, 2014, master's thesis Keywords: trženje, mediji, mobilna telefonija, pospeševanje prodaje, oglaševanje, direktno trženje, primeri, raziskave, analiza Full text (outside link) |