131. Global marketing strategies in the Balkans - potential for Walmart entryMartin Jakjimovski, 2021, master's thesis Keywords: the Balkans, international trade, enterprises, Walmart, strategy, adjustment, standardization, international comparison, analysis Full text (outside link) |
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133. Analiza trženjskega komuniciranja onkoloških zdravil v EU in ZDAUrška Čobanović, 2020, master's thesis Keywords: EU, ZDA, farmacevtska industrija, zdravila, trženje, poslovno komuniciranje, oglaševanje, mednarodne primerjave, primeri, Novartis Full text (outside link) |
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137. Kanibalizacija blagovne znamke testenin MlinotestJasmina Hamzić, 2016, undergraduate thesis Keywords: Slovenija, živilska industrija, industrijsko podjetje, Mlinotest, blagovne znamke, trgovska blagovna znamka, komparacije, spremembe, trendi Full text (outside link) |
138. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Full text (file, 1,48 MB) This document has more files! More... |
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