Today environmental (ECO) labelling represents one of the most important tools for environmental protection improvement.
Expanse of ECO labelling in the last years is connected with the invention of firms that care for environment can make a profit. Result was apperance of different declarations, claims and environmental lanels on products and service.
In response to a number of misleading marketing claims in June 1993 a subcommittee of International Organisation for Standardization (ISO) began work on standards covering environmental marketing claims.
The result was the standard ISO 14020, and the definition of three types of ECO labelling.
Type I – a voluntary, multiple-criteria based, third party program that awards a licence that authorizes the use of environmental labels on products indicating overall environmental preferability of a product within a particular product category based on life cycle considerations.
Type II – informative environmental self-declaration claims, which are based on manufacturer self-declarations.
Type III – voluntary programs that provide quantified environmental data of product, under pre-set categories of parameters set by a qualified third party and based on life cycle assessment, and verified by that another qualified third party.
In the frame of the diploma work an estimate of the importance of ECO labelling for the Slovenian steel producers has been carried out.
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