The article deals with the importance of TV as a main medium used by political parties in a pre-electoral campaign. The analysis focuses on the difference between propaganda and political marketing. The analysis of propaganda elements presence is based on a division of parties into four groups, according to similar electoral results. By analysing the content and presence of different political parties in TV confrontations, the main factors which determinate the level of audience, were identified. A comparison of the levels two weeks before and two weeks after the pre-electoral campaign enabled us to identify the trends in the last week of pre-electoral campaign. The level is much higher during the campaign than usually.
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