The aim of this thesis is to design and create a 3D character for children that will attract their attention and interest with its interesting visual image. The goal is to design a character that can be used as a video game character, cartoon character or a mascot. At the same time, the aim is to explore and present what it is that makes a character special, and what elements need to be taken into account for it to attract children's attention. We have presented the whole process of developing and designing a 3D character. In the theoretical part, we have presented in detail the theory of character development and analysed all the elements that must be considered when designing a character for children. Understanding the basics of character design theory is crucial when developing a character that spreads the right visual message. We have highlighted some of the visual and psychological influences that can be achieved by knowing and applying colour theory and shape language. This is followed by a description of the process of character conception and design. We also introduced the Blender software that we used in the modelling process. The experimental part covered the process of developing and modelling 3D character of our own, from the initial conceptualisation to the final implementation of the character in different areas of visual communication. We started with the presentation of the conceptual design and the definition of our problem. We presented the modelling process with pictures and a detailed description. After the modelling process, we added textures and materials, opting for a clay effect that added a fun look. Finally, after the scene was set and the lighting was finished, we exported the character. The final result is a depiction of the character, with examples of how the character can be used.
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