Ethical judgments in the sharing economy : when consumers misbehave, providers complain

Culiberg, Barbara (avtor), Čater, Barbara (avtor), Abosag, Ibrahim (avtor), Gidaković, Petar (avtor)

The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbehavior from the perspective of their peers, i.e., service providers. In two studies (an experiment and a survey, combined N = 452), we observe a significant positive effect of ethical climate and a significant negative effect of trust in consumers on providers' strictness of ethical judgments of consumer misbehavior and through this on negative word of mouth. Further, the survey results show that the relationship between the strictness of ethical judgments and negative word of mouth is only significant for providers with low or medium levels of trust in the platform. The results highlight the importance of regulating consumer misbehavior in the sharing economy.

• Jezik: Angleški jezik
• Ključne besede: marketing, sharing economy, ethics, consumer behaviour, consumer misbehavior, ethical judgment, negative word of mouth, trust
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2023
• Št. strani: Str. 517-531
• Številčenje: Vol. 32, iss. 2
• PID: 20.500.12556/RUL-147367
• UDK: 339.138
• ISSN pri članku: 2694-6416
• DOI: 10.1111/beer.12520
• COBISS.SI-ID: 141459971
• Datum objave v RUL: 03.07.2023

Gradivo je del revije

• Naslov: Business ethics, the environment & responsibility
• Založnik: Wiley
• ISSN: 2694-6416
• COBISS.SI-ID: 121254915

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: trženje, delitvena ekonomija, etika, vedenje potrošnikov

Projekti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Številka projekta: J5-1782
• Naslov: Vpogled v temne plati tristranskega razmerja v delitveni ekonomiji