The aim of the diploma thesis was to produce packaging for cat food that would be multifunctional and useful for a long time. It consists of the theoretical and the experimental part and describes the planning, designing and manufacturing of an innovative secondary packaging for cat food, which is not yet present on the Slovenian market. The original and main function of the packaging is to transport the products from the manufacturer to the end user. After opening it, it can be further used in the way of building a play house for pets – cats. When designing it, we also made sure that it is easy to open and based on the illustrations and other graphic elements can be identified and separated from other competing products.
In the theoretical part, we broadly cover the importance of packaging, focus on the most important functions of it and classify packaging into packaging materials, purpose of its use and its durability, while also describing these all three groups in more detail. The final product is made out of corrugated cardboard, which is why we also pay more attention to the description of this material and cover the printing technique intended for printing on paper or cardboard. As this type of innovative packaging has not yet been found on the Slovenian market, we included a research of similar products on foreign markets.
In the experimental part, we get acquainted with Adobe Illustrator, where we create the containing graphic elements and put them into a sensible and understandable graphic product with text. For the 3D view of the final packaging and waste calculation, we use the EngView package & Display designer suite software. We also write down which materials were used and the work procedures. In the title Results and discussion we cover the whole process from the first sketches, the production of the surface in the programme to the final product. Last but not least we include the calculation of material consumption. As a result of the thesis, an innovative, ecological and visually attractive packaging that would attract the user is presented. By using it, the customer can impress their pets and at the same time contribute to reducing the environmental pollution.
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