The master's work surveys current market conditions of wine in Slovenia and defines the most significant factors that affect the demand for wine purchasing. Wine marketing is a complex process due to boundless modifications, consumer demanding and different factors the wine depends on.
Winemakers are compelled into seeking new sales techniques and ideas. With looking over the theory and making five in-depth interviews with the most reputation Slovene winemakers, has been found out that the front label is the vital wine buying factor for Slovene consumers, the following ones are trademark, a wine bottle head to toe and information on the back label. The Slovene winemakers have confidence in wine quality and regularly take part in wine competitions all over the world.
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