Medijska personalizacija in mladi

Koren, Lucija (avtor), Oblak Črnič, Tanja (mentor)

Diplomsko delo preučuje medijsko potrošnjo med mladimi, ki je specifična, kar se kaže tudi skozi pojave in prakse, ki nakazujejo na personalizacijo medijev. Za preučevanje praks, ki se jih mladi poslužujejo v povezavi z mediji, pa je najprej potrebno dobro razumevanje mladih, ki se z intenziviranjem svobodne izbire medijev vse bolj individualizirajo. Cilj naloge je konceptualizirati mlade in jih pozicionirati v odnosu do medijske potrošnje, raziskati rabe medijev pri mladih in prakse, skozi katere se kaže medijska personalizacija, ter preučiti, s katerimi metodami drugi raziskovalci preučujejo medijske prakse med mladimi, torej kakšen je njihov empirični pristop ter katere specifike se pri tem kažejo. Naloga je sestavljena iz pregleda obstoječe literature na področju socialne psihologije mladih in njihovega prehoda v zasebnost ter analize sekundarnih študij, opravljenih v zadnjih desetih letih. Pri njih sem se še posebej osredotočila na prakse, preko katerih se kaže personalizirana raba medijev med mladimi, ter na metodologijo, s katero so raziskovalci pridobili podatke o medijskih praksah mladih.

• Jezik: Slovenski jezik
• Ključne besede: mladi, mediji, personalizacija, medijske prakse, empirični pristopi
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: FDV - Fakulteta za družbene vede
• Leto izida: 2019
• PID: 20.500.12556/RUL-110251
• COBISS.SI-ID: 36446301
• Datum objave v RUL: 13.09.2019

KOREN, Lucija, 2019, Medijska personalizacija in mladi [na spletu]. Diplomsko delo. [Dostopano 3 maj 2025]. Pridobljeno s: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=slv&id=110251

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Media personalization and youth

Izvleček

The diploma thesis examines media consumption among young people, which is specific and it is also reflected in phenomena and practices that indicate media personalization. In order to study the practices of young people in relation to the media, a good understanding of young people is needed, who are increasingly individualized by intensifying the free choice of media. The aim of the thesis is to conceptualize young people and position them in relation to media consumption, to investigate media use by young people and practices through which media personalization is manifested, and to examine how other researchers study media practices among young people, which is their empirical approach, and what are the specificities involved. The thesis consists of reviewing the existing literature in the field of social psychology of young people and their transition to privacy, and analyzing secondary studies conducted over the last ten years. In particular, I focused on practices that demonstrate the personalized use of media among young people, and on the methodology by which researchers obtained data on young people's media practices.

• Ključne besede: youth, media, personalization, media practices, empirical approaches