The diploma thesis examines media consumption among young people, which is specific and it is also reflected in phenomena and practices that indicate media personalization. In order to study the practices of young people in relation to the media, a good understanding of young people is needed, who are increasingly individualized by intensifying the free choice of media. The aim of the thesis is to conceptualize young people and position them in relation to media consumption, to investigate media use by young people and practices through which media personalization is manifested, and to examine how other researchers study media practices among young people, which is their empirical approach, and what are the specificities involved. The thesis consists of reviewing the existing literature in the field of social psychology of young people and their transition to privacy, and analyzing secondary studies conducted over the last ten years. In particular, I focused on practices that demonstrate the personalized use of media among young people, and on the methodology by which researchers obtained data on young people's media practices.
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